FOR IMMEDIATE RELEASE
Friday, September 14, 2007

CONTACT: John Schuster
Miami-Dade County Public Schools
305-995-1126

***MEDIA ADVISORY***

MIAMI-DADE COUNTY PUBLIC SCHOOLS TO HOST
“READING IS HOT” RALLY AT AMERICAN AIRLINES ARENA

WHO: 
 More than 10,000 Miami-Dade County Public Schools elementary students, District staff, community leaders, and other special invited guests
  
WHAT:
   “Reading is Hot” Reading Rally
WHEN:
   Monday, Sept. 17, 10 a.m.
WHERE:

American Airlines Arena
601 Biscayne Boulevard, Miami, FL
 
Media Check-in is located in the Gate 3 Lobby.
WHY:

To encourage young readers to spend more time reading.  Students will pledge to read daily to increase the power of words in their lives every day and they will listen to excerpts from The Story of Ferdinand.  The event is a kick-off to Jumpstart’s 2007 Read for the Record campaign.  
 
The Pearson Foundation underwrote the publication of The Story of Ferdinand, the official campaign book.  They and their partners at Nokia donated over 2,000 of these books to teachers at the Reading Rally so that they can help break the world record on September 20th by reading with students in their classrooms.

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Editor’s Note: A list of Reading Rally sponsors by sponsorship level is available below.

07-FMN/182/vvl

Sponsors by Levels

Platinum
o       Pearson

Gold
o       Harcourt
 
Silver
o       Houghton MifflinoHou
o       Sopris West
o       Voyager
o       Blue Cross and Blue Shield
 
Bronze
o       Educational Endeavors/Reading Plus;
o       National Geographic/Hampton Brown;
o       Rigby, Saxon Steck Vaughn-Harcourt
o       Tune Electronic Learning Products
o       Wireless Generation
o       McMillan-McGraw Hill
o       SRA/McGraw Hill
o       Scholastic

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